Business SMS and why no organization can ignore it

SMS or text messaging by businesses, brands and enterprises for commercial and marketing purposes has grown exponentially over the last decade.

Business SMS utilizes a platform already popular with consumers, enabling organizations to increase the reach and level of interactivity among their audiences.

What can business SMS be used for?

The most common uses include:

• sending promotional offers and alerts
• sending appointment reminders
• confirming completion of tasks and delivery of receipts
• facilitating instant communication from service providers to stakeholders
• enabling television event audience participation.

Is business SMS only suited for young audiences?

Not at all. While the popularity of SMS and text messaging is already well established among younger age groups, use is surging across all demographics. In the United States SMS use has risen substantially among adults of all ages.

As the cost of sending and receiving SMS messages in the United States has decreased over time, the number of SMS messages sent has accordingly and steadily increased.

Survey’s carried out by the Mobile Marketing Association and Pew Internet & American Life Project Surveys indicate that 80% of mobile phone users in the United States now use text messaging.