Business SMS 'Gateway' providers are responsible for:
While some business SMS gateways only manage gateway to mobile services (known as 'mobile terminated', or MT services), other providers are able to facilitate both MT and mobile to gateway services (known as 'mobile originated' or MO services).
Even if you only intend to send text or SMS messages now, it's still wise to look for a business SMS provider that offers the opportunity to receive them too. This gives your SMS messaging campaign more flexibility as it develops over time.
Business SMS messaging providers should also provide clients with a range of platforms from which to send SMS messages, including desktop and web-based software as well as APIs.
Find out what questions you should ask your Business SMS Provider
The range of messages carried varies from provider to provider. They can range from standard SMS, to content delivery or audience orientated interaction SMS - as is used in television voting and polling.
SMS can be used to disseminate content to subscribers charged at a higher than standard SMS rate. Common premium-rated services include downloadable ring tones and televoting.
With premium business SMS services your organization can also take advantage of an ever increasing range of applications for text message services to deliver:
They are not all the same! Do some research before deciding on an SMS provider to manage your campaign.