In SMS messaging, the SMS centres (SMSCs) of different telecom companies use their own communication protocol. Because no two companies have same communication protocol, sending of messages, especially bulk SMS messages, becomes a problem. An answer to this tricky situation is SMS gateway, which can be placed between two or more SMSCs. It translates one communication protocol to another one and allows different wireless carriers to interconnect their SMSCs for exchange of SMS messages.
The SMS gateway is important, not just for the wireless carriers, but also for content providers and SMS application developers. In order to send and receive SMS text messages on the server, an SMS application developer connects to the SMSCs of different wireless carriers. This becomes a complex and time-consuming task. With the help of the SMS gateway, the text messaging application needs to connect only to the SMS gateway. Moreover, there are some SMS gateways that can handle the connections to mobile phones and GSM/GPRS modems for exchange of SMS messages.
The SMS Gateway receives messages from your SMS software application and translates it into whichever ‘protocol’ your recipients’ carrier uses. This ensures that all your messages are success-fully sent, regardless of the carrier involved in the final delivery.
SMS API is an application programming interface which facilitates SMS messaging. It is implemented in a software, enabling successful interactions in an IT system. The SMS API is a multifunctional tool that help you implement SMS functionality at all levels of your business
This should expose any shortcomings, and help determine how suitable they are for your organiza-tion’s SMS campaign requirements. Reputable providers will also have a Service Level Agreement (SLA) to back up their promises around message deliverability.
Choosing the right SMS API is critical for your SMS marketing function. You should try to identify the loopholes, if any, in the SMS API service being offered by the SMS provider. Ask as many questions as you want to make sure that you are choosing the provider which offers maximum services to help you get maximum results.
They are not all the same! Do some research before deciding on an SMS provider to manage your campaign.